Who we are

Who we are

Global content marketing excellence at scale, headquartered in the UK; connected to a network of more than 85 offices in 30 countries

WorldMapSTATS Specialist people are ideas people. Some of us hail from journalism and media and some from digital worlds, but we share the belief that genuine, engaging content should be the central thread to everything we do

  • Niki Webb
  • Ross Wilkinson
  • AJ Howe
  • Philippe Crump
  • Jill Fitzgerald
  • Peter Wilson
  • Janet Meadowcroft

Niki Webb CEO

Niki is a qualified marketer and publisher with more than 25 years’ experience in the content space. She is a frequent juror and media commentator on the evolution of content. In addition to her CEO role at Specialist, Niki holds a global digital and content marketing leadership role at FleishmanHillard.

Ross Wilkinson Deputy CEO

Ross is a classically trained journalist with more than 20 years’ experience in the content creation industry. He has successfully delivered content strategies for brands in B2C, B2B and B2E environments, including Peugeot, Britvic, Siemens, NFU Mutual, Henderson Global Investors, Ladbrokes and npower.

AJ Howe Creative Director

AJ is an expert in all media concepts and creative strategy development, he works with a global network of creatives in addition to managing a large studio team. A natural and energetic collaborator, AJ uses his ingenuity and skills in collaboration to form close working relationships with clients.

Philippe Crump Chief Marketing Officer

Philippe’s knowledge across content, brand and digital marketing helps clients grow their business profitably by engaging target audiences through content. A strategic consultant and business development lead, Philippe has worked with brands including Zurich Insurance, PepsiCo., Argos, EMI Music and Bayer.

Jill Fitzgerald Financial Controller

A Fellow of the ICAEW and a graduate of Cambridge University, Jill has more than 25 years’ experience in charge of various financial operations across the world, working out of Europe and Asia. Working across global markets, Jill ensures the creativity and talents of the team are converted into a profitable and growing business.

Peter Wilson Director - Corporate & Public Affairs

Peter is passionate about quality journalism and engaging content. A graduate of City University’s journalism school, he has more than 15 years’ experience developing branded content for clients and works principally with clients in the digital reputation space.

Janet Meadowcroft Director – Strategy & Planning

Janet has 25 years’ experience working with UK and global brands, developing marketing strategies and content communications plans. Janet leads the Insight & Planning team and works with clients to create a firm foundation for campaigns and content projects.

Abi Grogan Managing Editor

Abi is a lifestyle journalist and magazine editor with a heritage in news stand publications such as Grand Designs Magazine. She specialises in leading teams of copywriters in the fields of fashion, interiors and luxury, as well as tech for digital brands. She is currently managing editor of Specsavers Magazine, as well as creating content for other Specialist clients.

Becky Jenkins Digital Marketing Executive

Becky is a qualified marketer with experience across a range of digital functions, including SEO, website data analysis and social media marketing. As a member of the Insight & Planning team, she works closely on the planning, implementation and evaluation of our clients’ digital campaigns.

Caron Parsons Editor-in-Chief

Caron leads the Editors’ Desk, our in-house newsroom team, providing a wide variety of content for many brands and sectors. A former BBC journalist and editor, with print, TV, radio and online experience.

Charlotte Harris Senior Account Manager – Corporate Communications

A professional journalist and experienced marketing communications practitioner, Charlotte is part of our Corporate Communications team and is skilled in delivering content-led, data-driven marketing solutions that engage and inspire audiences.

Ciaran Pillay Account Director

Ciaran has a wealth of knowledge within the communications industry having worked in PR and marketing teams, both agency and client-side. He works closely with a number of our corporate and healthcare clients offering strategic advice on the development and implementation of their content and digital strategy.

Cloe Roycroft Account Director - Corporate & Public Affairs

With over 10 years’ experience at some of the UK’s leading digital agencies and now a senior relationship manager, Cloe moves seamlessly between all our public affairs projects based in London, Brussels and further afield. She prides herself on her ability to understand and implement the latest digital strategy innovation, delivering high-quality projects on time and on budget.

Daisy Blacklock Editor

Daisy is a professional journalist and copywriter with considerable experience working in the B2B and municipal environments. Daisy has live camera and reporting experience and is a cross-platform specialist.

Dan De Luca Digital Development Manager

Dan is a highly skilled full-stack web developer with over eight years’ experience of providing innovative website solutions for clients across multiple industries. As development manager, he ensures the highest coding standards across the team, looks after development operations and leads the digital development of complex project builds.

David Richards Content Analyst

From fact-checking to proofreading and testing all our digital content functions flawlessly across a multitude of mobile devices, David leads quality control and ensures that the end product is best in class.

Desmond Hinton-Beales Editor - Corporate & Public Affairs

Des is an internationally experienced editor, having spent six years in Brussels covering European politics. With a background in magazine journalism, he specialises in creating written, video and social content across integrated and digital campaigns.

Emily Cooter Internal Communications Consultant

Emily is a communications practitioner with more than 15 years’ in-house experience, including roles with the BBC and Nuffield Health. She specialises in internal communications and employee engagement, and has additional experience of organisation development, equality and diversity, and change management – all of which contribute to her thorough understanding of the corporate HQ environment.

Esther Rees-Lamb Head of Digital Design – Front End

Esther has more than 10 years of experience in design, and has successfully combined her considerable fine art and graphic design prowess with extended professional training and project delivery across all areas of front-end digital design.

Hannah Richards Head of Insight

With a high-calibre research background including Nielsen, Hannah uses various data tools and sources to create meaningful insights and these insights inform our strategic content planning. Hannah works with clients to set rigorous measurement standards that drive value and engagement.

Helen Procter Account Manager

Helen is part of the Financial Services team at Specialist, running integrated content marketing campaigns to build brand awareness and promote financial products and services. She works with clients such as AFEX, Zurich Insurance and Refinitiv, liaising with them across multiple time zones to ensure timely content production and distribution, while also running ongoing measurement and developing strategy to shape future content ideas and production.

Jo Howell Director – Creative Services

Jo manages our biggest creative consumer projects and is an experienced art director and designer, combining style and imagination with intelligent brand design.

Kate Winfield Senior Account Manager – Corporate & Public Affairs

Kate has put her account management skills into action across a variety of digital and content projects from social media to website design and build. Most recently, she specialises in global B2B content-marketing campaign management.

Katherine Wooltorton PR Manager

Katherine runs a busy press agenda for our global air systems client. She has experience in social, digital and content marketing at scale with a high degree of technical content creation.

Kevin Moir Head of Digital Design Production

Kevin leads the design of all media across audio-visual, integrated print, video, online and apps. A versatile and competent filmmaker, he directs client projects from the drawing board to the final edit.

Lee Bird Creative

Lee is a creative internal comms expert with over 10 years’ experience in both B2B and B2C capacities. His passions involve idea generation for print, large format experiential space, branding, marketing and digital. He is expert at meeting tight global deadlines and maintaining a close attention to detail.

Lou Fenerci Head of Pictures

Lou has more than 20 years of agency experience, working across traditional print and a variety of digital, online and social platforms in retail, lifestyle, and business and finance sectors for clients including Specsavers, Peugeot and McDonald’s. The scope of her work stretches from commissioning creative visual content for bespoke illustrations and animations, to producing global video and photography.

Luke Ellen Account Manager - Internal & Corporate Communications

Luke works in our Internal & Corporate Communications team helping clients to deliver engaging and effective content to their employees. He is knowledgeable in experiential marketing, creating memorable campaigns and emotive live experiences for global brands and media agencies.

Marisa Domizio Digital Project Manager

Marisa is a digital project manager with more than 20 years’ experience, starting out as a designer in NYC agencies to account and project management in Los Angeles and Cincinnati. She has worked with brands such as MySpace, USA Networks, Procter & Gamble and Smythson. She is passionate about agile development and has two SCRUM qualifications.

Matthew Colledge Senior Editor

A qualified newspaper editor, Matthew brought his passion for expertly crafted content to Specialist. In addition to his healthcare portfolio, he is a subject-matter expert on risk and insurance topics.

Nathan Hemming-Brown Creative

Nathan is a multi-disciplined designer with 10 years’ experience and is driven by the “less is more” approach, ultimately creating modern and clean design solutions. At Specialist, he is responsible for delivering engaging print and digital projects across various creative platforms. Nathan has worked for clients including The Premier League, Microsoft and Siemens.

Nigel Morrison Creative / IT Manager

Nigel has a wealth of experience gained from traditional typesetting, layout and repro techniques, and has an obsession with fine detail. His technical capability has placed him at the forefront of our IT innovations and operations.

Paul Thornton Page Director - Digital Development

Paul Thornton has over 12 years’ experience in digital development and design. From online development research and implementation to meticulous coding techniques, he realises projects from lines of code to functional, user-centric online artworks.

Phil Haycraft Creative

Phil is an enthusiastic, skilled and trusted designer with a proven track record of bringing ideas to life in a creative and professional manner spanning all stages of the design process.

Pip Leyland Production & Promotions Manager

As Production Manager, Pip manages and negotiates all major procurement for our clients. This includes managing schedules, print orders, and buying requirements and supplier liaison to include press-passing and quality checks. In her role as Promotions Manager, Pip sources and manages prize draws and giveaways.

Rosie Hayward Account Manager - Corporate & Public Affairs

Rosie is a project manager within our B2B team, helping to keep projects on-track and on budget. Her excellent communications skills are matched by agile systems and platform knowledge.

Ryan McMurtry Editor & Copywriter

Ryan is an experienced writer and editor in the print and digital publishing space, with a focus on medical subjects such as audiology and eye health. He is also a financial services, tech and business content expert, and work at Specialist has spanned B2C and B2B audiences.

Sam Wilson Editor

Specialising in the technology, aviation and financial services fields, Sam has a strong track record for crafting quality content across a range of digital and print platforms.

Sharon Eves Finance Manager

With a degree in maths and geography, and an Accounting Technician qualification, Sharon has a variety of accounting experience across different industries.

Sophie Jones Content Strategist & Editor

In her role as Content Strategist and Editor at Specialist, Sophie provides a key USP for our agency, combining strategic insight and editorial expertise to help clients maximise their internal, B2B or B2C communications.

Sophie Thompson Paid Media Manager 

As a qualified Google Ads specialist with experience across multiple industries, Sophie adopts the most effective method to distribute our content on paid search and social channels. This ensures the content receives optimum levels of relevant traffic, from campaign start to finish.