Animation – an antidote to traditional video comms during the Covid-19 crisis?

Specialist animation

Location-based videography as part of your global content marketing strategy is pretty fanciful at a time when two thirds of the global population remain in various stages of lockdown and social distancing.

However, connecting with audiences through the most engaging content format around is not impossible – you just need to reach for different options in your toolkit.

Explaining what your business does to consumers, or talking to your remote-working employees in an engaging way, can still be enhanced by turning to the many benefits that animation offers as an alternative to location footage.

Here are three big reasons why:

Control every aspect of the storytelling

Pandemic or no pandemic, animation will always present you with ultimate control over the story you tell. Say farewell to head-to-head interviews going off-message, or location shoots being ruined by bad weather or travel delays.

That’s not to say that you can’t bring in recent footage already in the can to mix up your media if appropriate.

Meanwhile voiceovers from real people within the business that you otherwise would have filmed in person can all be captured and integrated remotely to keep your communications relevant and relatable.

Keep an audience’s attention for just the time you need

Given the choice between moving image and static material, there’s only one winner.

While we may all have a little more time on our hands these days, you’re still battling with your industry competitors for the attention of your audience, alongside all manner of other content creators online.

Don’t feel that static photography is the only fall-back position. Animation – if only a few seconds – will get you a whole lot more bang for your buck.

Think big when while our movements are small

Just like a good book, animation allows you take your audience anywhere you want them to go. It presents limitless possibilities for communicating your message, whatever the subject matter.

It’s obviously great to see things in ‘real life’, but why not look at the current creative restrictions on content gathering as an opportunity to up your game in the animation stakes? This is particularly relevant if your subject matter sits more within the ‘dry’ category.

What you do with impactful audio and visual effects will be a huge point of difference to any prior ‘traditional’ video work. It might well keep audiences – and you – coming back for more, even when we can go back to location-based filming to our hearts’ content.

Our in-house content creators are here to help you communicate during – and after – these challenging times.

Here’s a quick snapshot of the animation projects we’ve worked on recently for our clients:

AJ Howe
Creative Director